Consequently, a variety of websites have emerged as handy places for social media managers, marketing and communications executives and key business decision-makers to store and share their content in an easily accessible space.īelow, we provide you with an overview of two of the most popular (and recognisable!) online video sharing platforms. Of course, with an ever-increasing amount of video content being created there comes the ever-increasing need for platforms to host it.
What’s more, statistics show video is one of the most bankable means of harnessing the power of social media to stop scrolling thumbs in their tracks, and keep eyeballs transfixed on the screen.Īs the world of social media continues to expand, more and more opportunities present themselves for creative video content to be utilised to help organisations grow, increase profits, build reputation and drive success. What were originally designed as literal social networking platforms have gradually evolved to become tools ripe for helping brands communicate their messages and generate engagement amongst their target audiences. The explosion of social media over the past decade or two has fundamentally changed the way we get our information. Video can support businesses to do all sorts of things, from helping to launch and create a buzz around new products, to educating and winning the loyalty of staff, and providing audiences with valuable and engaging insights into a brand’s values.
Considering its reputation as a hugely effective and engaging means of storytelling online, it’s little wonder that an increasing number of people and businesses are sharing their creative video content via internet streaming platforms.